Cricket Inc. or Cricket? Money, Muscle and Marketing is a question put to all the fans of cricket and to a nation which prides itself on being cricket crazy and claims cricket to be its religion.
How much are we to compromise with the ethos of a game to commercialize it? We are yet to do away with the already existing evils of betting, match-fixing, corrupt officials, rigged selection process, etc. and we are adding more vice to it than virtue.
Cricket is no sticky wicket today. Apart from the rate spark of sportsman spirit which you might still see here and there, cricket is in the news for all the wrong reasons. Money rules the game; Muscle dictates what and who will find place in the game; and Marketing is running the show for cricket.