Moulshree Dutta, with her IIM (Kolkata) degree, thought she had made it. But the moment she walks into the advertising agency’s flashy office, life plunges into a roller-coaster ride, landing her into the arms of the playboy Arjun Desai. How does her timetable-type personality fit into mad-bad advertising? On the surface, Kanika Anand has everything a girl could wish for. Rich, model-like looks, with a perfect boyfriend. A textbook case of ‘too good to be true’. But there is more to her than meets the eye. Lajja Mehta-Kapur is wondering what comes after happily-ever-after. An inquisitive mother-in-law, detergent powder and a philandering husband. Is the perfect life really a perfect let-down? But her bed has been made, life is over, until an ignored infatuation is kindled, whose flames threaten to destroy her life.

Three carefully planned lives lose their balance by a gentle swish in the air. Proving that life cannot be a perfect cream-cake; it’s a piece of burnt toast. You scrape off the edges to enjoy the taste.